Whole proudly employs a group of bright, engaging, intelligent and creative staff.

To ensure the company has the best workplace environment, we strive to:
Foster empowerment.
Encourage responsibility and ownership of tasks.
Avoid burnout with compulsory holiday, regular check ins and careful workload management.
Host in-person team building events.
Provide company career progression opportunities.
Operate a flat management structure.
Encourage moral and conscious awareness for people and planet.

Ross Patel They/Them

Co-founder / CEO

Favourite Album:
Hunky Dory – David Bowie.

Favourite Gig:
David Byrne – American Utopia Tour @ Hammersmith Apollo. The Cure @ Hyde park / The Strokes @ Roundhouse.

Favourite Festival: Glastonbury.

Co-Founder and CEO of Whole Entertainment, Ross has been responsible for diversifying the company into a full-suite talent management and consulting agency supporting a roster of creatives with world-class management, business and label services since it was established in 2016.

They have a wealth of experience creating and overseeing events for thousands of people, with stage and venue management and lineup curation roles at renowned festivals such as Glastonbury, Secret Garden Party, Love Saves The Day, Boomtown, Outlook and Dimensions as just a few certified examples of expertise.

In addition, Ross has been an integral part in some of the elite brands and projects within the music sector. 3500 capacity venue Motion Bristol / Bristol In:Motion and Eton Messy are shining examples of this, and as a Senior Manager at Grade Management, Ross worked across global talent including Roni Size (incl Reprezent Live and Full Cycle Records), Seth Troxler, Groove Armada, Joris Voorn, Ben Pearce, GotSome and more.

Now at the intersection of music, media, tech and climate action his professional ambition is rooted in spearheading a new-age movement aimed at fusing the power of culture, low carbon, low impact and commercial business into an intersectional beacon of a harmonious sustainable lifestyle.

Jamie Hole He/Him

Co-founder / ChairPERSON

Favourite Album:
Blood Sugar Sex Magik – Red Hot Chili Peppers / Ten – Pearl Jam.

Favourite Gig:
The Pharcyde at jazz cafe / Jay-Z and friends (Nas, Chris Martin, Beyoncé and Gwynyth Paltrow) at the Royal Albert Hall.

Favourite Festival:
Glastonbury.

For his last three and a half years at Universal, Jamie was responsible for the international exploitation and planning from all of Universals UK labels (Virgin EMI, Island UK, Polydor UK, Decca and Capitol UK).

He was personally in charge of the global plans for Sam Smith, Emeli Sande, Robbie Williams, Iggy Azalea, Disclosure, The Vamps, John Newman, Jack Garratt, The 1975, The Lumineers, Aurora, Chase & Status, Krept & Konan, KSI and many others.

Prior to that Jamie was International Marketing Director for over 4 years for Universal’s US East Coast label Groups which included Republic US, Island Def Jam and Motown Records. During his time in this role he was a key player and creator of global launch plans for the likes of Justin Bieber, Rihanna, Kanye West, Nicki Minaj, Drake, Bon Jovi, The Killers and many more.

Sam Craven He/Him

General Manager

Favourite Album:
Hunky Dory – David Bowie.

Favourite Gig:
David Byrne – American Utopia Tour @ Hammersmith Apollo. The Cure @ Hyde park / The Strokes @ Roundhouse.

Favourite Festival:
Glastonbury.

Sam Craven started as an artist signed to Rough Trade in the early 2000s. He then owned and ran a live music venue in Bristol called the Birdcage. After this he moved to London and started working for companies such as: 13 Artists Music Agency, Secret Cinema and Rough Trade Management. Working in various roles such as agent, booker and promoter, live music curator and artist management.

He spent five years at Rough Trade Management under the direction of Jeannette Lee, Geoff Travis and James Oldham working and facilitating artists careers such as Jarvis Cocker / Steve Mackey / Parquet Courts / Yak / Georgia / Shame / Back Midi amongst others.

He then went on to co found and head up the tastemaker’s choice record label Council Records. Successfully launching and running campaigns for artists such as Scalping, Moa Moa, The Wants and Talk Show. Helping artist’s start their career right with forward thinking and artist friendly methods.

He has been managing South London’s Post punk / dance infused outfit for Talk Show. Clearing a path for the them to become one of the best and most exciting prospects the UK has to offer. Securing deals with Yala / Just Isn’t music ( Ninja Tune) / Polydor to propel the band to inevitable stardom.

Alongside this he has curated and continues to curate events and shows for companies such as / Secret Cinema / IVW / Hardwick & Morris / SWSX / Fred Perry / So Young / The 100 Club / The Social and others.

George Williams He/Him

Assistant Manager

Favourite Album: Channel Orange – Frank Ocean.

Favourite Gig: The Neighbourhood at LCR, UEA / BMTH at Reading / Being hired to play a wedding in Ayr, Scotland.

Favourite Festival: Reading Festival 2014 (Disclosure, SBTRKT, War Paint, Pendulum, Flume).

George’s career began with a work experience placement Universal Music at age 14. There, he worked under Jamie Hole, who has since assumed the role as his mentor. George graduated from Warwick Business School with a First Class Honours degree in Business Management with Finance. He is gaining solid grounding in the industry, from performing in numerous bands, producing records for various artists, and now working with Jamie & Ross at Whole Entertainment.

Max Hole CBE He/Him

Non-Executive Director

Max Hole CBE is the former Chairman and CEO of Universal Music Group International. As head of central functions at UMGI’s headquarters in London, he was responsible for operations in territories and regions worldwide and played a pivotal role in Universal’s £1.2 billion acquisition of EMI.

He was referred to in Billboard as “a serious contender for title of ‘most powerful label executive outside America.” and was dubbed ‘one of the most successful music executives in the last 40 years‘ by Music Week in 2017.

Simon O'Kelly He/Him

Strategic Consultant

Favourite Album: You don’t wanna know.

Favourite Gig: RHCP Live in Hyde Park (2004)

Favourite Festival: Glasto 2016 (Coldplay, Adele, Muse)

Bio coming soon.